Why Are My Open Rates Dropping?
Discover why your email open rates are declining. Learn about Apple MPP impact, list decay, content fatigue, deliverability issues, and which metrics to track instead.
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Open, click and click-to-open rates: what counts as good, why the numbers move, and how engagement feeds back into deliverability. For marketers measuring campaign performance and wondering what mailbox providers read into it.
Discover why your email open rates are declining. Learn about Apple MPP impact, list decay, content fatigue, deliverability issues, and which metrics to track instead.
Read more →A good email open rate is 15-25% across industries. B2B averages 15-22%, B2C 18-25%. Learn benchmarks and how to improve your rates.
Read more →A good email click-through rate is 2-5%. B2B averages 2-3%, B2C 2-4%. Learn industry benchmarks and improvement strategies.
Read more →Click-to-open rate measures clicks as a percentage of opens. A good CTOR is 10-15%. Learn why CTOR matters more than CTR for content evaluation.
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